Determining your price position in the competitive hospitality market can be overwhelming. With Price Positioning 101, you get a simple, effective, and free tool to test pricing strategies against your competition.
About this tool
This free tool from eCornell breaks it down into clear, manageable steps. With this worksheet, you’ll be able to:
- Take the fear out of price positioning by using established strategies,
- Visualize your current rates and prices versus your competition,
- Test different price positioning strategies against your revenue and branding objectives,
- Gain confidence using a tool developed by revenue management experts at the renowned School of Hotel Administration at Cornell University.
This tool is part of the world-class content students expect from eCornell professional development courses, and is featured in our Hospitality Digital Marketing certificate program.
