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Career Planning: Craft Your Professional Brand

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Career Planning: Craft Your Professional Brand

In this short, free course, you craft your professional brand. To do so, you'll first examine your values, your strengths, and the type of work you're most passionate about doing, and next, design a compelling brand story that will authentically and powerfully describe who you are as a professional.

Students are guided by Kate Walsh, Ph.D., Associate Professor of Management and Organizational Behavior at the Cornell University School of Hotel Administration.

The courses in this program will equip you to:

  • Evaluate your values, strengths, and the work you're passionate about performing
  • Identify what makes work meaningful to you
  • Craft a compelling brand story or pitch
  • Use observational learning techniques to develop an understanding of a compelling brand story
  • Develop an action plan to perfect your pitch